43.3% of Internet Retailers surveyed this past fall say that they plan to add “Video or Streaming Media” to their sites.  This makes video the #1 new site feature — above personalization, alternate views, reviews, product configuration, and a host of other desirable features.  As the online shopper becomes more sophisticated, and as everyone adds the “me too” features, video is the next exciting feature that retailers are using to “WOW” shoppers, win sales, and stand out from the noise.